In The Mix
Few projects have been as rewarding as this one. It gave me the chance to combine my passion for music with the craft of making, shaping every letter by hand from real guitar strings.
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Behind the Work
Music starts with practice, but getting young musicians through the studio door was the real challenge.
To promote a local music studio, we handcrafted typography from real guitar strings and turned it into a series of striking posters.
he work celebrated the beauty of making music by hand while capturing the passion, dedication, and creativity that every musician understands.
Results That Matter
The campaign struck a chord with aspiring musicians, generated strong buzz for the studio, won a couple of awards, and doubled the number of rehearsal bookings.
It also proved that a simple idea, executed with craft and care, can create a meaningful business impact.
Service
Creative, Art Direction
Date
2018
Client
In The Mix sudio