Exhibit Zero Arabia

Behind the Work

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In 2022, General Motors wasn’t just launching new vehicles. It was introducing an entirely new vision for mobility.

To mark the moment, GM we created Exhibit Zero Arabia. An immersive experience designed to showcase the future of transportation in the Middle East. Built around the company’s vision of Zero Crashes, Zero Emissions, and Zero Congestion, the platform brought together electric vehicles, connectivity, autonomous technology, and sustainability under one ambitious narrative.

The experience helped announce GM’s commitment to bringing 13 electric vehicles to the region by 2025, while demonstrating how technology could transform the way people move, connect, and live. Through interactive storytelling and future-focused design, Exhibit Zero turned a corporate announcement into a tangible glimpse of what tomorrow could look like.

The centerpiece of the experience was a massive digital screen that brought GM’s vision of the future to life at full scale. We developed the content through combination of CGI, AI and a few other emerging technologies.

I led the digital experience, creative and UI, helping translate a complex vision of future mobility into an engaging and accessible journey.

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Results That Matter

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The launch event and PR campaign drove over 215 million impressions globally in just three days.

The work gained recognition on both the regional and global stage, earning shortlist placements at The One Show and the Webby Awards, alongside honors at the MEPRA Awards.

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